UX and product design background turned business development — building the relationships, communities and partnerships that get ideas past the gatekeepers and into growth. Based in Nottingham, networking across central London.
Started an apprenticeship in user experience and product design — the foundation for a customer-first way of thinking that carries through every role since.
Joined as an Intern, working on the Marshall Amplification account. Took the initiative to visit Marshall's manufacturer in Ho Chi Minh City, Vietnam — closing the feedback loop between design contractors in Leicester and the production line.
Took a vibe-coded Equities & Commodities sentiment product and built an audience for it — shifting from product to sales. Built a Discord community and hosted weekly in-person trading meetups in Nottingham, growing attendance from 6 to 12 over four months, run on EnThriven.
Began qualifying leads for the AI startup, making 100+ indirect sales calls from a self-built database, warming prospects on LinkedIn, and cold-approaching media companies around Old Street. Connected FlyWheel with opportunities close to their ICP and shadowed onboarding.
Built the relationship with Common Sense Studios and Media Mace in Nottingham. Pitched a New Business partnership representing both brands — bringing in high-value talent, managing existing accounts, and drafting proposals for a 12-month contract, with a vision to franchise the Common Sense Network across London and the Midlands.
Operating as a super connector across media, startups and studios — driving the £100,000/month advertising conversation between Elonex (Dizzee Rascal's media team) and AdMyScreen for Elonex's Manchester LED display, alongside the Common Sense franchise vision. "Don't be a shooting star, build a constellation."